We attended this show because Ethiopia is a developing country with the 2nd biggest population in Africa, where meat and egg production has a big demand, which we can’t ignore.
This is the first time for us to attend and be a part of such a big event, and we found the visitor number to be quite large, which is great because it includes heterogeneous participants and visitors, including farmers, decision-makers, researchers, and investors. We are satisfied with the result, and we are excited to have been part of this event; we are definitely interested in returning next year.
Prana events did a very good job organizing this event. In the past two years globally, there has been no physical connection with the customers because of covid, after that being able to do business face to face with customers is exciting.