Exhibiting Tips

Tip 1: Exhibiting is the only medium which allows you to interact with potential customers, use all the five senses.

Tip 2:  Identify and prioritize the top three reasons why you’re exhibiting.

You may be exhibiting to:

  • Gather qualified sales leads
  • Promote new products
  • Enhance your corporate brand
  • Educate your audience
  • Cement existing client relationships

Focus on these reasons when making your strategic and spending decisions.

Tip 3: Market your presence at the event

  • Sponsorship packages
  • Add interactive elements

Tip 4: Take notes when talking to your guests: Listen to your prospect and sell benefits.

Always think of visitors to your booth as guests. Taking notes shows you are genuinely interested.

Tip 5: Provide promised follow-up within 48 hours of show close (if not sooner).

Industry statistics say that no follow-up is done on 80% of show leads! Prepare your post-show follow-up process before you leave for the show. Stand out by contacting your prospects by the agreed-to method – and no later than a week after show close.

Remember why you are there; stay focused on your objectives.”

  Special Tip: Sign-Up for B2B Matchmaking Service, and insure you meet the right partners.

Opening Time


Thursday, October 19: 10:00am – 06:00pm
Friday, October 20:       10:00am – 06:00pm
Saturday, October 21:  10:00am – 04:00pm

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Prana Events is a full-service event management, marketing and consulting firm based in Addis Ababa, Ethiopia. The company is established with an aim to support the event industry with Knowledge, technology and solutions .

Under the strong leadership of the founder and Managing Director - Mr. Nebeyu Lemma, who has a decade of expertise in managing international trade fairs and conferences, the company is staffed with young, hardworking and creative professionals that have high value and talent for their appointed position...Learn More